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Auditing YouTube's recommendation system for ideologically congenial, extreme, and problematic recommendations
Muhammad Haroon1, Magdalena Wojcieszak2, Anshuman Chhabra1
1Department of Computer Science, University of California-Davis, Davis, CA 95616.
YouTube
Area of Science:
- Social Media Algorithms
- Algorithmic Bias
- Online Radicalization
Background:
- Social media algorithms face criticism for promoting ideologically aligned and extreme content.
- Evidence regarding filter bubbles and radicalization pathways remains inconclusive.
Purpose of the Study:
- To systematically audit YouTube's recommendation algorithm at scale.
- To investigate algorithmic recommendations for ideological congruence and extremity.
- To determine if recommendations become more extreme deeper in the user's watch history.
Main Methods:
- Utilized 100,000 sock puppet accounts for systematic algorithmic auditing.
- Analyzed recommendation patterns for ideological alignment and extremity.
- Tracked recommendations across increasing depths of the user watch trail.
Main Results:
- YouTube's algorithm recommends ideologically congenial content to partisan users.
- Congenial recommendations increase deeper in the watch trail, particularly for right-leaning users.
- While ideological extremity did not significantly increase, the proportion of problematic channel recommendations grew, especially for very-right users.
Conclusions:
- YouTube's algorithm favors ideologically congruent content, with some cross-cutting exposure possible.
- Problematic content, though low in proportion, is increasingly recommended deeper in the trail for right-leaning users.
- Algorithmic recommendations may contribute to exposure to fringe content for specific user groups.
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