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The reflexive imagery task (RIT) shows that people often cannot suppress responses to stimuli. This study found RIT effects persist with brand symbols and can be learned in the lab, even across senses.

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Experimental Psychology

Background:

  • Researchers study how stimuli affect behavior and conscious experience.
  • The reflexive imagery task (RIT) involves instructing participants not to respond to stimuli.
  • Understanding RIT limitations reveals insights into involuntary processes.

Purpose of the Study:

  • To investigate conditions influencing the reflexive imagery task (RIT) effects.
  • To explore the role of brand symbols and learned associations in RIT.
  • To examine cross-modal systematic effects in involuntary imagery.

Main Methods:

  • Experiment 1: Assessed RIT effects using brand symbols (n=30).
  • Experiment 2: Investigated RIT effects from laboratory-learned associations between nonsense shapes and pseudowords (n=48).
  • Experiment 3: Examined cross-modal RIT effects with olfactory and visual stimuli (n=46).

Main Results:

  • RIT effects were observed with brand symbols.
  • RIT effects emerged from newly learned associations, particularly with preceding pseudowords.
  • Olfactory stimuli elicited visual imagery more readily than visual stimuli elicited olfactory imagery.

Conclusions:

  • The reflexive imagery task (RIT) is a valuable tool for studying involuntary processes.
  • Learned associations and stimulus properties significantly influence RIT outcomes.
  • Cross-modal interactions highlight the complex nature of involuntary sensory imagery.