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The creative behavior of virtual idol fans: a psychological perspective based on MOA theory

Qingnian Wang1,2, Shuyu Long1, Yanfei Zeng1

  • 1School of Journalism and Communication, South China University of Technology, Guangzhou, China.

Frontiers in Psychology
|December 11, 2023
PubMed

Keywords:
MOA theorycreative behaviorfanspsychological perspectivevirtual idols

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