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Associations between COVID-19 risk perceptions, behavior intentions and worry.
Amanda J Dillard1, Jenna Lester1, Hope Holyfield1
1Department of Psychology, Grand Valley State University, Allendale, Michigan, United States.
Health Psychology Report
|December 12, 2023
Summary
Understanding COVID-19 risk perceptions is key for health behaviors. Feelings of risk most strongly predicted behavior intentions and worry, highlighting its importance.
Area of Science:
- Health Psychology
- Behavioral Science
- Public Health
Background:
- Risk perception is a critical determinant of health behaviors.
- Different types of risk perceptions (numerical, verbal, comparative, feelings) of COVID-19 were examined.
- The study investigated the association between these perceptions and behavioral intentions, including vaccination.
Observation:
- Data were collected from U.S. college students (N=248) and general adults (N=300).
- Participants reported various COVID-19 risk perceptions, levels of worry, and intentions to engage in protective behaviors.
- Statistical analyses explored the relationships between different risk perception measures and outcomes.
Findings:
- All examined COVID-19 risk perceptions showed some relationship with behavioral intentions and worry.
- Feelings of risk emerged as the most potent and consistent predictor.
- Higher reported feelings of risk were directly associated with greater worry and stronger intentions for protective actions.
Implications:
- Measuring 'feelings of risk' offers a more accurate assessment of perceived COVID-19 threat than other perception types.
- Public health messaging could be optimized by focusing on evoking appropriate feelings of risk.
- Understanding subjective risk perception is crucial for designing effective health behavior interventions during pandemics.
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