Related Experiment Video
Updated: Jul 8, 2025

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Are Members of Political Out-Groups More Morally or Physically Disgusting?
Abstract:
Recent research has found that Americans are disgusted by anonymous members of their political out-group. Determining whether the disgust elicited by political out-group members is more physical or moral may contribute to the understating of what enables its elicitation and regulation. Building on research showing the experience of moral disgust involves relatively abstract construal and the experience of physical disgust involves relatively concrete construal, we predicted that disgust experienced toward political out-group members is more moral than physical. Two preregistered experiments (total N=854) found that (a) the effect of level of construal on the intensity of disgust from political out-group members is more similar to the effect of level of construal on moral disgust than on physical disgust, and (b) the appraisal underlying disgust from political out-group members involves more abstract than concrete construal, similar to moral disgust. We discuss implications of these findings for intergroup relations and emotion regulation.
More Related Videos
Related Concept Videos
Stereotype Content Model
Stereotypes, Prejudice, and Discrimination
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
In- and Out-Groups
Cognitive Dissonance
Deindividuation

