E-Wallet: A Study on Cashless Transactions Among University Students

Area of Science:

• Business and Information Systems
• Consumer Behavior Analysis
• Technology Adoption Studies

Background:

• E-wallets are emerging as a digital payment trend, offering convenience over traditional methods.
• University students represent a key demographic for adopting new financial technologies.
• Understanding adoption factors is crucial for e-wallet providers and educational institutions.

Purpose of the Study:

• To analyze the factors influencing Malaysian university students' intention to use e-wallets.
• To apply the Technology Acceptance Model (TAM) to understand user acceptance of e-wallets.
• To identify key drivers for e-wallet adoption in a higher education context.

Main Methods:

• A quantitative study involving 140 respondents from a Malaysian private institution.
• Data collection via questionnaires using Google Forms and paper-based methods.
• Statistical analysis including descriptive, reliability, and multiple regression analyses.

Main Results:

• Identified key factors influencing students' intention to use e-wallets.
• Provided empirical evidence on the applicability of TAM in the e-wallet context.
• Highlighted the significance of perceived usefulness, ease of use, perceived risk, and trust.

Conclusions:

• E-wallet adoption among university students is influenced by specific technological and psychological factors.
• The findings provide valuable data for stakeholders aiming to promote e-wallet usage.
• Recommendations for future research include exploring additional variables and broader student populations.