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Third-Line Overactive Bladder Therapies on TikTok: What Does the Public Learn?
Alexandra L Tabakin1, Sharon Choi2, Arshia Sandozi3
1From the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell, Manhasset.
Urogynecology (Philadelphia, Pa.)
|December 20, 2023
Summary
TikTok videos on overactive bladder (OAB) third-line therapies often contain misinformation and lack quality. Medical professionals should provide accurate, high-quality educational content on platforms like TikTok.
Area of Science:
- Urology
- Digital Health
- Medical Information Dissemination
Background:
- Millions use social media, including TikTok, for health information.
- TikTok's role as an information source for overactive bladder (OAB) third-line therapies remains unevaluated.
Purpose of the Study:
- To assess the quality and identify misinformation in TikTok videos discussing OAB third-line therapies.
- Evaluate content related to sacral neuromodulation, posterior tibial nerve stimulation, and onabotulinumtoxinA injections.
Main Methods:
- A cross-sectional analysis of the top 50 TikTok videos for relevant keywords.
- Videos were scored for quality using the Medical Quality Video Evaluation Tool (MQ-VET).
- Independent reviewers assessed videos for misinformation, focusing on therapy indication, mechanism, and limitations.
Main Results:
- 119 of 300 videos were included; 21% were by medical professionals (MPs).
- MP videos had higher quality scores but similar misinformation rates (21% vs 18%) compared to non-MP videos.
- 18.4% of videos contained misinformation, often longer and higher-scoring than accurate videos.
Conclusions:
- A significant portion of TikTok videos on OAB third-line therapies contain misinformation and lack quality.
- Medical professionals must address the prevalence of inaccurate information on TikTok.
- There is a need for accurate, high-quality educational content from credible sources on social media platforms.
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