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Toothpaste-related interests of Google users from different countries.
Bruna DI Profio1, Matheus Lotto2, Patricia Estefania Ayala Aguirre2
1Universidade de São Paulo - USP, School of Dentistry , Department of Stomatology , São Paulo , SP , Brazil .
Brazilian Oral Research
|December 21, 2023
Summary
Online searches for toothpaste information have steadily increased globally. This trend was observed across 10 countries from 2004 to 2020, with stable forecasts and no COVID-19 pandemic influence.
Area of Science:
- Oral Health
- Internet Studies
- Public Health
Background:
- The internet is a significant source for health information, including oral health.
- Understanding online search trends can inform public health strategies and consumer engagement.
Purpose of the Study:
- To analyze Google search interest in toothpaste across 10 countries from 2004 to 2020.
- To identify trends, seasonality, and the impact of COVID-19 on online toothpaste information seeking.
Main Methods:
- Ecological study using Google Trends data for relative search volume (RSV).
- Analysis of monthly variations, related queries, and forecasting using ARIMA models.
- Diagnostic tools like autocorrelation plots and generalized additive models (GAM) were employed.
Main Results:
- A consistent increase in toothpaste-related search interest was observed across all 10 countries.
- Forecasts indicated a stable trend, with notable increases in the UK and South Africa.
- No significant seasonal influence or impact of COVID-19 social isolation on search behavior was detected.
Conclusions:
- The hypothesis that Google users' interest in toothpaste information has increased is confirmed.
- Online search behavior for oral hygiene products shows a consistent upward trend.
- Public health initiatives can leverage these insights into consumer information-seeking patterns.
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