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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model

Asif Ali Safeer1, Iqbal Hussain2, Muhammad Abrar2

  • 1Business School, Huanggang Normal University, Huanggang, People's Republic of China.

Psychology Research and Behavior Management
|December 25, 2023
PubMed
Abstract

Keywords:
big-five personality traitsextrinsic motivationintrinsic motivationomnichannel retailingusage intention

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