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Published on: January 12, 2018
'Naming and faming' maternity care providers: A mixed-methods study
Yvonne Kuipers1, Vanessa De Bock2, Natacha Van de Craen2
1Department of Health and Social Care, School of Midwifery, AP University of Applied Sciences, Noorderplaats 2, 2000 Antwerp, Belgium; School of Health and Social Care, Edinburgh Napier University, Sighthill Campus, EH11 4BN Edinburgh, United Kingdom.
Community midwives received the highest patient satisfaction scores in Flemish maternity care. This benchmarking highlights their availability, supportiveness, and personalized care as key strengths for professional development.
Area of Science:
- Maternal Health
- Healthcare Quality Improvement
- Patient Experience Research
Background:
- Positive benchmarking is a recognized strategy for enhancing maternity care services.
- Understanding patient experiences is crucial for identifying areas of excellence and improvement in maternity care.
Purpose of the Study:
- To retrospectively benchmark Flemish maternity care providers based on women's positive experiences.
- To identify specific attributes of community midwives, hospital midwives, and obstetricians that contribute to positive care experiences.
Main Methods:
- A sequential, two-phased mixed-methods study was conducted.
- Online questionnaires collected Net Promoter Scores (NPS) from pregnant and postpartum women.
- Content analysis of free-text responses identified key attributes of care providers.
Main Results:
- Community midwives achieved the highest overall NPS scores, praised for availability, supportiveness, and personalized care.
- Hospital midwives were recognized for honesty, empathy, and being inexhaustible.
- Obstetricians were valued for calmness, a no-nonsense approach, being humane, and comforting.
Conclusions:
- All maternity care providers are highly valued by patients, with community midwives ranking highest.
- Distinct attributes of each care provider type offer valuable insights for professional development.
- Benchmarking based on patient experiences can shape the future profiles of maternity care professionals.
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