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Anticipated affect predicts moral praise and character judgments.

Paige Amormino1, Brett Mercier2, Yoel Inbar2

  • 1Department of Psychology, Georgetown University.

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People judge helpers more positively when they imagine feeling strong emotions in the situation. This suggests anticipated affect influences moral judgments of helping behavior and character.

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Area of Science:

  • Social Psychology
  • Moral Psychology
  • Affective Science

Background:

  • Judgments of moral character and praiseworthiness often consider actions and outcomes.
  • The role of anticipated emotions in moral judgments is less understood.

Purpose of the Study:

  • To investigate if people use their own anticipated affective responses to guide judgments of helping behavior.
  • To examine how emotional arousal in helping scenarios influences perceptions of moral motivation and character.

Main Methods:

  • Four preregistered studies with a total of 5,067 participants.
  • Participants evaluated hypothetical helping scenarios, focusing on emotional arousal and helper characteristics.
  • Statistical analyses controlled for perceived benefits of helping.

Main Results:

  • Helpers in more affectively arousing scenarios were perceived as more morally motivated and received greater praise.
  • These helpers were also judged as having more positive moral character, independent of helping benefits.
  • Describing helpers as unemotional diminished the impact of observer's anticipated affect on character judgments.

Conclusions:

  • Anticipated affective responses significantly influence judgments of helping praiseworthiness and helper moral character.
  • Emotional experience during helping is a key factor in moral evaluations, beyond objective consequences.
  • Understanding the role of anticipated emotions offers insight into the mechanisms of moral judgment.