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The importance of social rejection as reputational sanction in fostering peace
1Sauder School of Business, University of British Columbia, Vancouver, BC, Canada brad.huang@sauder.ubc.ca HsuanCheHuang.com.
Abstract:
I challenge the idea by Glowacki that "strong sanctions" such as fines, physical punishment, or execution are more effective in promoting peace than "weak punishments" like social rejection. Reviewing evidence that social rejection can have significant social and psychological costs for norm violators, I propose that social rejection can serve as a powerful reputational sanction in fostering peace in society.
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