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Changing Attitudes About a Pro-Environmental Proposal Concerning Solar Power: The Self-Validating Role of Ingroup

David Santos1, Javier Horcajo2, Rafael Gil2

  • 1IE Business School, IE University (Spain).

Psicothema
|January 16, 2024
PubMed
Summary

Persuasive messages about solar power impact attitudes more when the source is perceived as part of one's ingroup. This ingroup bias strengthens attitude change through self-validation, influencing environmental proposal acceptance.

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