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When norm change hurts.

Charles Efferson1, Sönke Ehret1, Lukas von Flüe1

  • 1University of Lausanne, Faculty of Business and Economics, University of Lausanne, 1015 Lausanne, Switzerland.

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|January 20, 2024
PubMed
Summary
This summary is machine-generated.

Applied cultural evolution uses social learning to change behavior. In diverse populations, small interventions can be more effective than large ones, and sometimes miscoordination, not social tipping, improves welfare.

Keywords:
behaviour changeconformitycoordinationsocial normssocial tipping

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Area of Science:

  • Social and behavioral sciences
  • Evolutionary science
  • Sociology

Background:

  • Applied cultural evolution aims to promote behavior change through social learning.
  • Social tipping, driven by conformity and coordination, can shift harmful social norms to beneficial ones.

Purpose of the Study:

  • To examine the complex relationship between intervention size, social tipping, and social welfare in heterogeneous populations.
  • To investigate how population heterogeneity affects the efficacy of applied cultural evolution strategies.

Main Methods:

  • Development and analysis of two mathematical models.
  • Simulation of social learning dynamics under varying intervention strategies and population structures.

Main Results:

  • The effectiveness of interventions is not always proportional to their size in heterogeneous populations.
  • Strategies creating persistent miscoordination can yield higher social welfare than those inducing social tipping.
  • The preferences of resistant individuals significantly influence the benefits of miscoordination.

Conclusions:

  • Population heterogeneity complicates applied cultural evolution, weakening the links between intervention size, behavior change, and societal well-being.
  • Optimal intervention strategies must account for population diversity and may involve fostering miscoordination rather than solely aiming for social tipping.