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Are we saying it right? Communication strategies for fighting vaccine hesitancy
Antonio Di Lorenzo1, Pasquale Stefanizzi2, Silvio Tafuri2
1Department of Interdisciplinary Medicine, School of Medicine, University of Bari Aldo Moro, Bari, Italy.
Abstract:
Vaccine hesitancy is a multi-faceted phenomenon, deeply rooted in cultural, socioeconomic and personal background. Communication is deemed fundamental in fighting vaccine hesitancy. Medical communication should be accessible, relying both on an emotional approach and accurate information. Trained professionals should curate communication with the public.
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