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The Difference between PC-Based and Immersive Virtual Reality Food Purchase Environments on Useability, Presence, and

Shelley Woodall1, James H Hollis1

  • 1Department of Food Science and Human Nutrition, Iowa State University, Ames, IA 50312, USA.

Foods (Basel, Switzerland)
|January 23, 2024
PubMed

Keywords:
consumer behaviorfast food restaurantpresencesupermarketvirtual reality

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