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Fluid teams in the metaverse: exploring the (un)familiar
Sirkka L Jarvenpaa1, Elizabeth Keating2
1Center for Business, Technology and Law, McCombs School of Business, The University of Texas at Austin, Austin, TX, United States.
The metaverse offers new opportunities for fluid teams, but its unfamiliarity presents challenges for coordination and performance. Understanding familiarity in this evolving digital space is key to optimizing team experiences.
Area of Science:
- Organizational Behavior
- Human-Computer Interaction
- Virtual Environments
Background:
- Fluid teams, characterized by members with no prior working relationships, are increasingly common in organizations.
- Team familiarity (knowledge of members and processes) is crucial for effective coordination and performance.
- The metaverse introduces a novel environment with contextual fluidity, impacting traditional notions of team interaction.
Purpose of the Study:
- To explore the opportunities and challenges the metaverse presents for fluid team familiarity.
- To investigate how the metaverse's fluidity affects interaction, identity, and temporal aspects of team familiarity.
- To inform the development of new fluid team experiences within metaverse environments.
Main Methods:
- Conceptual analysis of the metaverse's characteristics in relation to team dynamics.
- Exploration of the implications of contextual fluidity on team familiarity.
- Identification of potential opportunities and challenges for fluid teams in the metaverse.
Main Results:
- The metaverse's seamless traversal between physical and virtual worlds creates a unique context for team interactions.
- Fluidity in the metaverse can impact familiarity related to interaction patterns, member identities, and the perception of time.
- Unfamiliarity in the metaverse may hinder initial team coordination but offers potential for novel team formation.
Conclusions:
- The metaverse presents a dual-edged sword for fluid teams, offering innovative collaboration possibilities alongside significant familiarity challenges.
- Further research into (un)familiarity dynamics within the metaverse is essential for designing effective virtual team strategies.
- Understanding and managing familiarity will be critical for unlocking the full potential of fluid teams in evolving digital work environments.
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