Misinformation, Risk Perceptions, and Intention to Seek Information About Masks: The Moderating Roles of Gender and...

The current study has three main purposes: to examine 1) the impact of theory-driven corrective messages using individual vs. collective frames on information-seeking intention 2) the mediating role of risk perceptions and 3) the moderating role of reflection and gender. Our findings from a randomized experimental study and Hayes' moderated, moderated mediation model show collective frames were associated with high-risk perceptions among women, which in turn led to higher information seeking intention. The second moderator reveals that people who scored higher on reflection were more willing to seek information. Our findings have critical implications for misinformation research by demonstrating the importance of theoretically driven messages in understanding misperceptions as well as people's information seeking behavior.