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Disrupted routines anticipate musical exploration
Khwan Kim1, Noah Askin2, James A Evans3,4
1Area of Organizational Behaviour, INSEAD, Fontainebleau 77300, France.
Summary
Life
Area of Science:
- Social Sciences
- Computational Social Science
- Musicology
Background:
- Cultural taste evolution is key for social scientists and content providers.
- Previous research links taste to personality, values, mood, and immigration.
- The role of music in daily life and its response to disruption remains unclear.
Purpose of the Study:
- To investigate how disruptions in personal routine influence musical taste exploration.
- To understand the impact of travel and major life events (like COVID-19 lockdowns) on music consumption.
- To determine if musical preferences adapt to or compensate for life changes.
Main Methods:
- Analysis of over 100 million music streams from 4 million songs.
- Data from tens of thousands of international listeners on a global music service.
- Correlating music listening patterns with personal routine disruptions (travel, lockdowns).
Main Results:
- Breaches in routine systematically correlate with increased musical exploration.
- Travel and COVID-19 lockdowns led to diversified music preferences, moving away from the global average.
- Listeners explored distinctive regional music content during disruptions.
- Exposure to novel music during disruptions had a lasting impact on future consumption patterns.
Conclusions:
- Musical preference reflects rather than compensates for life's disruptions.
- Life surprises leave a persistent legacy on individual tastes.
- Findings offer insights into global patterns of behavior and cultural consumption.
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