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Related Experiment Videos

Taking the center to market.

J Roberts, T Roberts

    Community Mental Health Journal
    |January 1, 1985
    PubMed
    Summary
    This summary is machine-generated.

    Community mental health centers need marketing to survive funding cuts. Strategies include rebranding to reduce stigma and targeting diverse populations to ensure financial stability and continued service provision.

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    Area of Science:

    • Public Health
    • Healthcare Management
    • Marketing

    Background:

    • Community mental health centers (CMHCs) historically lack marketing engagement.
    • Declining federal funding necessitates financial diversification for CMHCs.
    • CMHCs have expanded service scope beyond chronic mental illness.

    Purpose of the Study:

    • To advocate for and provide guidelines on marketing strategies for CMHCs.
    • To address the financial vulnerabilities of CMHCs.
    • To suggest rebranding to mitigate mental health stigma.

    Main Methods:

    • Case study analysis of Madison Center's rebranding and marketing efforts.
    • Discussion of market segmentation and advertising strategies.
    • Exploration of service delivery models like consultation and education.

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    Main Results:

    • Marketing, defined as need-sensitive service provision, is appropriate for CMHCs.
    • Rebranding (e.g., omitting "mental health" from names) can reduce stigma.
    • Diversifying client populations is crucial for financial viability.

    Conclusions:

    • CMHCs must adopt marketing and rebranding to ensure sustainability.
    • Strategic marketing can help centers serve diverse needs and populations.
    • Proactive image management is essential for CMHCs facing funding challenges.