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Updated: Jul 4, 2025

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The impact of "pinkwashed" alcohol advertisements on attitudes and beliefs: A randomized experiment with US adults

Marissa G Hall1, Cristina J Y Lee2, David H Jernigan3

  • 1Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States; Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States; Carolina Population Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States.

Addictive Behaviors
|February 3, 2024
PubMed
Abstract

Keywords:
AdvertisingAlcoholAlcohol marketingBreast cancerPinkwashing

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