Match experiences affect interest: Impacts of matchmaking and performance on churn in a competitive game
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View abstract on PubMed
Summary
This summary is machine-generated.Player churn in competitive games is influenced by matchmaking. Being matched with weaker opponents reduces churn more than fair matches, while consecutive wins can increase it.
Area Of Science
- Game studies
- Human-computer interaction
- Behavioral economics
Background
- Matchmaking systems aim to create balanced competitive gaming experiences.
- Player motivation and retention are critical for multiplayer game success.
- Understanding player churn drivers is essential for game developers.
Purpose Of The Study
- To investigate the impact of matchmaking and match outcomes on player churn.
- To analyze how opponent skill disparity and win/loss streaks affect player retention.
- To provide insights for optimizing player engagement in competitive games.
Main Methods
- Analysis of 42 days of server-side logs from "Everybody's Marble."
- Utilizing two-way fixed effects estimation on panel data.
- Examining data from approximately six million matches and over 262,000 players.
Main Results
- Churn increases when matched against significantly stronger opponents.
- Being matched with weaker opponents is more effective at reducing churn than balanced matches.
- Frequent wins and large skill gaps positively influence churn; consecutive losses have variable effects based on player level.
Conclusions
- Matchmaking and match results are significant factors in player churn.
- Game developers can leverage matchmaking strategies to improve player retention.
- Findings offer theoretical and practical implications for user churn research and game design.
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