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  9. Air Pollution Modelling And Control
  11. Media Exposure And Plastic-reducing Behaviours In China: The Mediating Effect Of Environmental Concern And Locus Of Control

Media exposure and plastic-reducing behaviours in China: The mediating effect of environmental concern and locus of control

Yingying Li1, Bairong Wang2, Yong Li3

  • 1Law School, Shanghai Maritime University, Shanghai, China.

Waste Management & Research : the Journal of the International Solid Wastes and Public Cleansing Association, ISWA
|February 6, 2024

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View abstract on PubMed

Summary
This summary is machine-generated.

Media exposure influences Chinese consumers' plastic bag reduction behaviors. Environmental concern and locus of control mediate this effect, but pollution knowledge does not. Emotional appeals in campaigns are more effective than knowledge dissemination.

Area of Science:

  • Environmental Psychology
  • Consumer Behavior Studies
  • Sustainability Science

Background:

  • Plastic pollution presents a rapidly escalating global environmental crisis.
  • Research on the dynamics of plastic-reducing behaviors remains limited.
  • Understanding factors influencing consumer behavior is crucial for effective environmental interventions.

Purpose of the Study:

  • To analyze the impact of media exposure on Chinese consumers' plastic bag reduction behaviors.
  • To investigate the mediating roles of environmental concern, locus of control, and plastic pollution knowledge.
  • To apply the attitudinal-contextual-behavioural (ABC) theory to pro-environmental actions.

Main Methods:

  • An online survey was conducted among Chinese consumers.
  • Snowball sampling was employed to recruit participants.
Keywords:
Pro-environmental behavioursenvironmental concernenvironmental knowledgelocus of control

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  • 361 valid questionnaires were analyzed to assess behavioral influences.

    • Main Results:

    • Media exposure positively influences plastic bag reduction behaviors.
    • Environmental concern and locus of control significantly mediate the relationship between media exposure and these behaviors.
    • Plastic pollution knowledge did not show a significant mediating effect.

    Conclusions:

    • Media campaigns should focus on emotional engagement rather than solely on knowledge dissemination to promote plastic reduction.
    • Environmental concern and locus of control are key psychological factors influencing sustainable consumption.
    • Findings offer valuable insights for policymakers and environmental managers addressing plastic pollution.
    plastic-reducing behaviours