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Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and

Yan Zhang1, Jiaqi Liu1, Xiaoyong Li1

  • 1School of Economics and Management, Beijing Forestry University, Beijing, China.

Frontiers in Psychology
|February 7, 2024
PubMed

Keywords:
S-D logicadvertisement believabilitygreen advertisingtemporal framingvalue co-creation

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