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Inside "Operation Change Agent": Mallinckrodt's Plan for Capturing the Opioid Market

Daniel Eisenkraft Klein1, Ross MacKenzie2, Ben Hawkins3

  • 1University of Toronto.

Journal of Health Politics, Policy and Law
|February 7, 2024
PubMed
Summary

Mallinckrodt Pharmaceuticals used aggressive sales tactics, including targeted marketing and motivational strategies, to promote its opioid painkillers during the US opioid crisis. This research challenges industry claims about opioid sales practices.

Keywords:
Oxycontinmedical educationmedical marketingopioidspharmaceuticals

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