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Updated: Apr 12, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Evaluation of Electric and Air-Powered Shopping Scooters in Grocery Stores
Brandon J Daveler1, Benjamin Gebrosky, Ian J Eckstein
1From the Human Engineering Research Laboratories, VA Pittsburgh Healthcare System and University of Pittsburgh, Pittsburgh, Pennsylvania (BJD, BG, IJE, GGG, RC, RAC); and Department of Rehabilitation Science and Technology, University of Pittsburgh, Pittsburgh, Pennsylvania (BJD, RC, RAC).
Objective:
The purpose of this study was to further previous research and gather additional information regarding the usage of motorized shopping scooters as well as feedback for improvements to an air-powered scooter.
Methods:
Online surveys were used to assess individuals' shopping characteristics and experience using the motorized scooters and to gather feedback from store employees regarding their experience. K-Means clustering analysis was used to determine user demographics who chose to use the air-powered scooter versus the electric-powered scooter while shopping.
Results:
A total of 127 individuals provided informed consent, 65 individuals from site 1 and 62 individuals from site 2. One hundred twenty participants met the inclusion criteria and completed the survey. K-Means clustering found that age, type of personal mobility device, shopping bill total, and frequency using a motorized shopping scooter to be significant factors in whether individuals chose to use an air-powered scooter or electric-powered scooter.
Conclusions:
Motorized shopping scooters are in high demand and used by a wide variety of individuals, yet electric-powered scooters are commonly unavailable because of having dead batteries or all the devices being in use. Air-powered scooters may serve as a practical replacement for the current electric-powered scooters found in grocery and retail stores.
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