Related Experiment Video
Updated: Jul 2, 2025

Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE
Published on: May 14, 2019
Roles of expressed gratitude and apologies in predicting reciprocal responsiveness
1Nanzan University.
Abstract:
Research has indicated the critical role of responsiveness in facilitating close relationships, but what communication leads to enhanced responsiveness has not been fully explored. We hypothesized that gratitude and apologies facilitate responsiveness within friendship relationships in Japan. In Experiment 1 (n = 669), receiving gratitude, apologies, or both gratitude and apologies increased recipients' perceptions of the expresser's responsiveness more than receiving a message without either gratitude or apologies. In Experiment 2 (n = 139), the participants who received gratitude as well as receiving both gratitude and apologies (but not just apologies) wrote more responsive messages back to the expresser than those who received a message without either gratitude or apologies. Gratitude and apologies played unique roles in promoting responsiveness within friendship relationships.
Related Concept Videos
Persuasion Strategies
Empathy
Attribution Theory
Egoism and Altruism
Fundamental Attribution Error
Nonconscious Mimicry

