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Thriving on novelty: Chinese students' journey to creative travel in Thailand

Cheng-Yi Kuo1,2, Ya-Ping Chang3

  • 1Department of Business Administration, Master Program in Service Industry Management, Chihlee University of Technology, No.313, Sec. 1, Wenhua Rd., Banqiao Dist., New Taipei City 220-305, Taiwan.

Heliyon
|February 20, 2024
PubMed

Keywords:
Creative travel intentionDestination familiarityFlow experienceNovelty seekingThailand

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