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Updated: Jul 2, 2025

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Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study
Published on: November 30, 2022
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Trust and attitude toward information presented using augmented reality and other technological means
Gilad Taub1, Avshalom Elmalech1, Noa Aharony1
1Information Science Department, Bar-Ilan University, Ramat Gan, Israel.
Heliyon
|February 22, 2024
Summary
Augmented reality (AR) increases trust in digital information compared to static images. Younger users also trust audio information more than text, highlighting the impact of presentation modes on user perception.
Area of Science:
- Human-computer interaction
- Digital media studies
- Cognitive psychology
Background:
- Augmented reality (AR) adoption is rising among smartphone users.
- Digital information consumption is increasing across diverse formats.
- Understanding information trust across different presentation modes is crucial.
Purpose of the Study:
- To investigate how presentation modes affect information trust.
- To analyze the influence of demographic variables, personality traits, and thinking styles on trust.
- To assess trust levels for information presented via image+text, image+audio, AR+text, and AR+audio.
Main Methods:
- Experimental design presenting statements in various formats.
- Participants evaluated the truthfulness of statements.
- Data collected on user trust across different presentation modes.
Main Results:
- Statements presented with AR generated higher user trust than those with static images.
- Younger participants exhibited greater trust in audio-presented information over text.
- Demographic and cognitive factors may influence trust in digital information.
Conclusions:
- AR technology significantly enhances user trust in digital content.
- Audio presentation may foster greater trust, particularly among younger demographics.
- Users should exercise caution regarding AR's influence on information credibility.
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