Self-Perception of Extroversion Increases with Social Media Use: A Social Media Induction Task

Previous studies have examined the relationship between social media and extroversion, often relying on correlational designs. This study introduced a social media induction procedure to examine the relationship between social media and extroversion with an experimental design. In a procedure adapted from the personality research literature, participants used a written prompt to imagine themselves as a social media influencer and were then asked to use social media with this mindset. Participants' extroversion was measured before and after this activity using the Big Five Inventory. The results show that this social media induction procedure resulted in increased reports of extroversion after the task, and this post-task change was not predicted by other related social media factors (such as hours of social media use per day). These results complicate the assertion that differences in social media use between extroverts and introverts are due to its stronger appeal to extroverts.