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You must separate: How perceived importance and language intensity promote waste separation

Yaojing Xu1, Lin Zhang2, Pingping Liu3

  • 1CAS Key Laboratory of Mental Health, Institute of Psychology, Chinese Academy of Sciences, 16 Lincui Road, Beijing, 100101, China; Department of Psychology, University of Chinese Academy of Sciences, 19A Yuquan Road, Beijing, 100049, China; Department of Psychology, Ningbo University, Ningbo, 315211, China.

Journal of Environmental Management
|February 26, 2024
PubMed

Keywords:
Environmental self-identityLanguage intensityPerceived importancePersonal normWaste separation intention

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