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  1. Home
  2. Impact Of Global Public Health Days On Online Health-information-seeking Behavior Related To Substance Use: An Analysis Of Five-year Data.
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  2. Impact Of Global Public Health Days On Online Health-information-seeking Behavior Related To Substance Use: An Analysis Of Five-year Data.

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Impact of global public health days on online health-information-seeking behavior related to substance use: An

Swarndeep Singh1, Yatan Pal Singh Balhara2

  • 1Department of Psychiatry, Vardhman Mahavir Medical College and Safdarjung Hospital, Delhi, India.

Indian Journal of Psychiatry
|February 29, 2024

View abstract on PubMed

Summary
This summary is machine-generated.

Global public health days impact online health information-seeking behavior for substance use in India. Only the International Day Against Drug Abuse and Illicit Trafficking significantly increased searches, highlighting the need for targeted health campaigns.

Keywords:
Health daysinternetonline health behaviortrends

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Area of Science:

  • Public Health
  • Digital Health
  • Substance Use Research

Background:

  • The United Nations Organizations designate numerous Global Public Health Days (GPHDs) annually.
  • Understanding the influence of these GPHDs on public health information-seeking behavior is crucial, particularly in diverse contexts like India.
  • Substance use disorders represent a significant global health challenge requiring effective public awareness strategies.

Purpose of the Study:

  • To evaluate the impact of GPHDs on online health information-seeking behavior (OHISB) concerning substance use in India.
  • To identify specific GPHDs that effectively drive public interest in substance abuse information.
  • To inform future public health campaign strategies for substance use disorders.

Main Methods:

  • Utilized Google Trends data to analyze online search behavior for "Substance abuse" queries.
  • Employed Joinpoint Regression software to assess statistically significant daily percent changes (DPC) in search trends.
  • Examined search patterns around key GPHDs including International Day Against Drug Abuse and Illicit Trafficking, World No Tobacco Day, World Mental Health Day, and World Suicide Prevention Day.
  • Main Results:

    • A significant increase in OHISB for substance use disorders was observed around the International Day Against Drug Abuse and Illicit Trafficking over the past five years.
    • No significant increase in online searches for substance use information was detected around World No Tobacco Day, World Mental Health Day, or World Suicide Prevention Day.
    • This suggests a differential impact of various GPHDs on public engagement with substance use information.

    Conclusions:

    • The International Day Against Drug Abuse and Illicit Trafficking effectively raises public awareness and online information-seeking for substance use disorders in India.
    • Other major global health observances may not significantly influence online searches related to substance use.
    • Continuous assessment and strategic modification of GPHDs are necessary to maximize their effectiveness in addressing public health objectives.