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Ellen de Guiran, Loïc Josseran, Marion Catellin

    Sante Publique (Vandoeuvre-Les-Nancy, France)
    |February 29, 2024
    PubMed
    Summary

    The denormalization approach in tobacco control reframes smoking as a societal issue, not just a health concern. This strategy, implemented in France, highlights how smoking worsens socioeconomic disparities for disadvantaged groups.

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    Area of Science:

    • Public Health
    • Sociology
    • Health Policy

    Context:

    • The study addresses the evolving landscape of tobacco control strategies.
    • It focuses on the 'denormalization' approach, shifting focus from individual behavior to societal impact.
    • The context is the implementation of this approach in France by the Alliance Contre le Tabac.

    Purpose:

    • To examine the denormalization approach in tobacco control.
    • To illustrate its implementation through specific campaigns in France.
    • To analyze the social and economic impact of smoking on disadvantaged populations.

    Summary:

    • The denormalization approach broadens tobacco control by viewing smoking as a societal problem.
    • The Alliance Contre le Tabac's program since 2019 exemplifies this, using diverse campaigns.
    • A January 2023 campaign specifically highlighted smoking's exacerbation of socioeconomic difficulties for the disadvantaged.

    Impact:

    • Demonstrates the practical deployment, methodology, and tools of a denormalization campaign.
    • Provides results from a post-test evaluation of the campaign's effectiveness.
    • Offers insights into extending tobacco control beyond health to social and economic factors.

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