Impact of Perceived and Collective Norms on COVID-19 Preventive Behaviors in 23 Countries: A Multi-Level Approach
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View abstract on PubMed
Summary
This summary is machine-generated.Social norms influence mask-wearing, with individual perceptions and country-level collective norms playing key roles. These norm effects are amplified in individualistic cultures, highlighting the need for multilevel analysis in health behavior research.
Area Of Science
- Social Psychology
- Public Health
- Cross-Cultural Psychology
Background
- Individual perceived social norms significantly impact health behaviors.
- The influence of societal-level factors on social normative influence remains under-explored.
- Understanding multilevel social norms is crucial for public health interventions.
Purpose Of The Study
- To investigate the multilevel impact of individual perceived norms, country-level collective norms, and individualism on mask-wearing behavior during the COVID-19 pandemic.
- To examine how cultural dimensions (individualism) moderate the relationship between social norms and mask-wearing.
- To extend social norm theory by incorporating societal-level factors.
Main Methods
- Secondary analysis of cross-sectional data from 450,223 individuals across 23 countries.
- Multilevel modeling approach to assess individual and country-level effects.
- Examined perceived descriptive norms, perceived injunctive norms, collective norms, and individualism.
Main Results
- Perceived descriptive norms, perceived injunctive norms, and collective norms jointly predicted mask-wearing behavior.
- The positive association between individual norms and mask-wearing was stronger in countries with higher collective norms.
- Norm-behavior relationships were amplified in more individualistic cultures.
Conclusions
- Social normative influence operates at both individual and societal levels.
- Multilevel factors, including cultural dimensions, are essential for understanding health behaviors.
- Findings support the integration of multilevel considerations in social norm research and interventions.
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