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Self-perception evolution among university student TikTok users: evidence from China
Jinsheng Jason Zhu1,2, Yan Ma1,3, Guoen Xia3,4
1Faculty of Social Science and Humanities, Centre for Research in Media and Communication, Universiti Kebangsaan Malaysia, Selangor, Malaysia.
Frontiers in Psychology
|March 5, 2024
Summary
Short video apps like TikTok significantly impact Chinese university students' self-perception, influencing identity, attitudes, and emotions. These platforms shape psychological understanding through curated personality construction.
Area of Science:
- Psychology
- Media Studies
- Sociology
Background:
- Short video applications (e.g., TikTok) are increasingly popular globally.
- Academic research is beginning to explore their societal and psychological impacts.
- Understanding user engagement with these platforms is crucial.
Purpose of the Study:
- To examine the influence of short video applications on user engagement.
- To evaluate the self-perceived cognitive psychological understanding of Chinese university students.
- To analyze the role of self-perception theory in understanding these effects.
Main Methods:
- Qualitative research methodology.
- Application of self-perception theory.
- Analysis of user engagement with short video platforms.
Main Results:
- Identity, attitude change, emotional perception, and civic engagement are key factors in Chinese youths' self-perceptions.
- Both positive and negative aspects of short videos influence their perceived value.
- Personality construction tactics are strategically employed by users.
Conclusions:
- Short video platforms significantly shape the self-perceptions of Chinese university students.
- The findings contribute to the psychological understanding of digital media use among youth.
- Self-perception theory provides a valuable framework for analyzing these effects.
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