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Related Experiment Video

Updated: Jul 1, 2025

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

Published on: September 16, 2015

Social uncertainty in the digital world.

Amanda M Ferguson¹, Georgia Turner¹, Amy Orben¹

¹Medical Research Council (MRC) Cognition and Brain Sciences Unit, University of Cambridge, Cambridge, UK.

Trends in Cognitive Sciences

|March 6, 2024

Summary

Online environments change social uncertainty. Our computational framework uses Bayesian inference to explain how social inferences in these digital spaces impact our belief updates and uncertainty.

Keywords:

Bayesian inference digital affordances social media social uncertainty

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Area of Science:

Computational social science
Cognitive science
Human-computer interaction

Background:

The social world is characterized by inherent uncertainty.
Online environments are increasingly prevalent and influence social interactions.
Understanding how digital spaces affect social uncertainty is crucial.

Purpose of the Study:

To present a computational framework for understanding social uncertainty in online environments.
To explore how different types of social inferences modulate this uncertainty.
To apply principles of Bayesian inference to model belief updating in digital social contexts.

Main Methods:

Development of a computational framework.
Modeling social inference processes.
Application of Bayesian inference principles.
Analysis of information integration for belief updating.

Main Results:

The framework elucidates the mechanisms by which online environments alter social uncertainty.
The type of social inference significantly impacts experienced uncertainty.
Bayesian inference provides a robust model for belief updating in these contexts.

Conclusions:

Online environments dynamically shape social uncertainty.
Social inference strategies are key mediators of uncertainty in digital interactions.
Computational and Bayesian approaches offer valuable insights into navigating social uncertainty online.