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Podcasting as Storycrafting and Translational Health Communication Scholarship
Lynn M Harter1, Joseph A Bianco2, Colin Cameron1
1School of Communication Studies, Ohio University.
Defining Moments podcast translates health communication research for public audiences. It explores scholars' personal and professional experiences, fostering meaning-making for future change.
Area of Science:
- Health Communication
- Digital Media Studies
- Public Engagement
Background:
- Podcasting is an increasingly popular medium for knowledge dissemination.
- Scholarly communication often struggles to reach public audiences effectively.
- The need for accessible platforms to translate complex research is evident.
Purpose of the Study:
- To analyze the podcast "Defining Moments" as a tool for extending the reach of Health Communication articles.
- To examine the podcast's inception, production, distribution, and impact using data analytics.
- To understand podcasting as a relational experience that facilitates meaning-making.
Main Methods:
- Qualitative analysis of podcast content across three seasons and thirty-five episodes.
- Examination of available data analytics to assess reach and impact.
- Literature review contextualizing podcasting within public scholarship and digital media.
Main Results:
- The podcast successfully translates academic research for general audiences.
- Episodes feature scholars discussing personal and professional "defining moments," often linked to adversity.
- Data analytics provide insights into the podcast's distribution and audience engagement.
- Meaning-making extends beyond the audio content to include audience reactions and interactions.
Conclusions:
- "Defining Moments" effectively bridges the gap between academic research and public understanding.
- The podcast serves as a valuable platform for scholars to share their work and personal reflections.
- Relational aspects of podcasting enhance the impact and meaning derived from scholarly content.
- The podcast model supports retrospective sensemaking to drive prospective societal change.
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