Engagement with Adolescent Substance Prevention Messages: Impact and Dissemination of REAL Media
Kathryn Greene1, Michael L Hecht2
1Department of Communication/SC&I, Rutgers University.
Health Communication
|March 13, 2024
Abstract:
This article reviews the development and testing of a youth substance prevention program, REAL media. The contributions of this body of research include theoretical development, measurement, and dissemination of an efficacious independently evaluated program. Special attention is given to the impact of the program through collaborations with multiple community groups and multiple phases of development and testing.
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