Obtaining semantic-to-autobiographical memory priming on the vigilance task with non-verbal cues

Recent research has shown that the activation of semantic memories leads to the activation of autobiographical memories. Known as semantic-to-autobiographical memory priming, this form of priming has been demonstrated to prime involuntary and voluntary autobiographical memories with a wide variety of different primes (i.e., various verbal and non-verbal stimuli). However, only verbal cues have been used in the memory measures, leaving open the question of how non-verbal cues might function. Our goal in the current study was to show that non-verbal cues are also involved in semantic-to-autobiographical memory priming. Participants were primed with words, and then they were treated to an involuntary autobiographical memory task (the vigilance task) where they received either word cues or pictorial cues. The results showed that both the word cues and the pictorial cues had captured primed involuntary memories on the vigilance task relative to controls. The results support the idea that semantic-to-autobiographical memory primes occur with both verbal and non-verbal cues, potentially indicating substantial cue diversity. The results also further support the idea that semantic-to-autobiographical memory priming may play an important role in the production of involuntary autobiographical memories in everyday life.