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Updated: Jul 1, 2025

Using Generative Art to Convey Past and Future Climate Transitions
Published on: March 31, 2023
Effects of matching climate change appeals to personal values
Markus Birkenbach1, Boris Egloff2
1Department of Psychology, Johannes Gutenberg-University Mainz, Binger Str. 14-16, 55122, Mainz, Germany. birkenbach@uni-mainz.de.
Abstract:
The stronger people hold self-enhancing (that is, egoistic or hedonic) values, the less they tend agree with pro-environmental efforts. An exploratory (N = 901) and a confirmatory study (N = 404) examined the effectiveness of pro-environmental messages matched to individuals' values. Findings indicate that strong endorsement of self-transcendent (that is, altruistic or biospheric) values is associated with unspecific endorsement of pro-environmental messages, while individuals endorsing self-enhancement values respond positively only to value-matched appeals.
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