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Promoting electricity conservation through behavior change: A study protocol for a web-based multiple-arm parallel

Mojtaba Habibi Asgarabad¹, Stepan Vesely¹, Mehmet Efe Biresselioglu²

¹Department of Psychology, Norwegian University of Science and Technology, Trondheim, Norway.

|March 14, 2024

Summary

This study protocol outlines a web-based trial to assess behavioral interventions for household electricity saving across Europe. It aims to identify effective strategies and understand the psychological factors influencing energy conservation.

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Area of Science:

Behavioral Science
Energy Economics
Psychology

Background:

Part of the EU-funded Energy efficiency through Behavior CHANge Transition (ENCHANT) project.
Focuses on developing and testing behavioral interventions for household electricity saving.

Purpose of the Study:

Assess the effectiveness of single and combined behavioral intervention strategies on electricity saving.
Unravel psychological factors influencing intervention effectiveness in European households.

Main Methods:

Web-based trial with six distinct interventions (information, framing, social norms, feedback, competition, commitment).
Involves ~1500 households per country across six European nations.
Data collected via an online platform, measuring weekly electricity consumption and self-reported behaviors.

Main Results:

Data collection commenced in January 2023 and concludes in October 2023.
Analysis will compare pre- and post-intervention psychological factors and consumption variables.

Conclusions:

Findings will guide policymakers and organizations in selecting effective, resource-tailored energy-saving interventions.
Provides researchers with a tool for designing and monitoring complex intervention protocols.
Benefits participants through practical electricity-saving strategies.