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Decoding Gen Z: AI's influence on brand trust and purchasing behavior

Cristobal Rodolfo Guerra-Tamez1, Keila Kraul Flores2, Gabriela Mariah Serna-Mendiburu1

  • 1Art and Design Department, Centro Roberto Garza Sada de Arte, Arquitectura y Diseño, Universidad de Monterrey, Nuevo León, Mexico.

Frontiers in Artificial Intelligence
|March 19, 2024
PubMed

Keywords:
Gen Zartificial intelligencebrand trustconsumer behaviorflow experience

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