Task-irrelevant decorative pictures increase cognitive load during text processing but have no effects on learning or...

Decorative pictures (DP) are often used in multimedia task materials and are commonly considered so-called seductive details as they are commonly not task-relevant. Typically, DP result in mixed effects on behavioral performance measures. The current study focused on the effects of DP on the cognitive load during text reading and working memory task performance. The theta and alpha frequency band power of the electroencephalogram (EEG) and pupil dilation served as proxies of cognitive load. The number of fixations, mean fixation durations, and the number of transitions served as proxies of the attentional focus. For both, text reading and n-back working memory tasks, the presence and congruency of DP were manipulated in four task conditions. DP did neither affect behavioral performance nor subjective ratings of emotional-motivational factors. However, in both tasks, DP increased the cognitive load as revealed by the EEG alpha frequency band power and (at least to some extent) by subjective effort ratings. Notably, the EEG alpha frequency band power was a quite reliable and sensitive proxy of cognitive load. Analyzing the EEG data stimulus-locked and fixation-related, the EEG alpha frequency band power revealed a difference in global and local cognitive load. In sum, the current study underlines the feasibility and use of EEG for multimedia research, especially when combined with eye-tracking.