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Controlled experiment finds no detectable citation bump from Twitter promotion
Trevor A Branch1, Isabelle M Cȏté2, Solomon R David3
1School of Aquatic and Fishery Sciences, University of Washington, Seattle, Washington, United States of America.
Plos One
|March 20, 2024
Summary
Tweeting about scientific papers significantly boosts downloads and social media attention, but does not lead to a statistically significant increase in citations after three years. Social media discussion offers other benefits beyond citation counts.
Area of Science:
- Life Sciences
- Bibliometrics
- Scientific Communication
Background:
- Previous studies show a correlation between Twitter (X) shares and paper citations.
- The causal relationship between social media sharing and citation rates remains unclear.
Purpose of the Study:
- To determine if tweeting about scientific papers causes an increase in citations.
- To investigate the impact of social media discussion on scientific paper visibility and impact.
Main Methods:
- A three-year controlled experiment involving 11 journals.
- Randomly selected articles were tweeted, with others serving as controls.
- Recorded Altmetric scores, tweet counts, and citation data before and after intervention.
Main Results:
- Tweeted articles showed 2.6-3.9 times more downloads immediately post-tweet.
- Significant increases in Altmetric scores (+81%) and tweet counts (+105%) after three years.
- No statistically significant increase in citation counts (Web of Science: +7%, Google Scholar: +12%) after three years.
Conclusions:
- While social media enhances paper downloads and engagement, it does not significantly increase citation rates.
- Discussing science on social media offers professional and societal benefits, but citation impact is not a primary outcome.
- The study highlights the complex relationship between social media activity and academic citation metrics.
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