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Updated: Jun 30, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

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The relationship between mass customization and sustainable performance: The role of firm size and global E-commerce

Guan Hui1,2, Abdullah Al Mamun2, Mohammad Masukujjaman3

  • 1School of Foreign Languages, Changzhi University, Changzhi City, Shanxi Province, 046000, China.

Heliyon
|March 21, 2024
PubMed

Keywords:
CompetitivenessCross-border eCommerceManufacturing small-to-medium sized enterprisesMass customization capabilitySustainable performance

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