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Published on: March 8, 2012
Developing a narrative communication intervention in the context of HPV vaccination
Sara E Fleszar-Pavlović1,2, Linda D Cameron1
1Department of Psychological Sciences, University of California, Merced, CA, United States of America.
A narrative video intervention, guided by the Common-Sense Model of Self-Regulation (CSM), was developed to boost Human Papillomavirus (HPV) vaccination rates among college students. This study details the iterative refinement process for effective health communication.
Area of Science:
- Health Communication
- Behavioral Science
- Vaccine Promotion
Background:
- Human Papillomavirus (HPV) infection is a significant public health concern, linked to various cancers.
- Low Human Papillomavirus (HPV) vaccination rates persist among young adults, necessitating targeted interventions.
- The Common-Sense Model of Self-Regulation (CSM) provides a framework for understanding health behavior and designing interventions.
Purpose of the Study:
- To develop and refine a narrative intervention using the Common-Sense Model of Self-Regulation (CSM) to promote Human Papillomavirus (HPV) vaccination.
- To adapt the Obesity-Related Behavioral Intervention Trials (ORBIT) model for the development of a CSM-guided narrative video intervention.
- To evaluate and enhance the quality, informativeness, and relevance of the intervention content for a diverse college population.
Main Methods:
- Adapted the Obesity-Related Behavioral Intervention Trials (ORBIT) model to guide intervention development.
- Developed a video script with information on HPV, vaccines, and related cancers.
- Utilized think-aloud methods, open-ended questions, and surveys during one-on-one interviews with university students for iterative refinement.
Main Results:
- Iterative script and video content analysis led to significant revisions, improving intervention quality and relevance.
- The think-aloud method and student feedback were crucial in identifying and addressing critical issues.
- The refinement process enhanced the informativeness and participant relevance of the narrative intervention.
Conclusions:
- A Common-Sense Model of Self-Regulation (CSM) guided narrative video intervention was successfully developed and refined for diverse university students.
- The established framework offers a replicable model for creating tailored health communication interventions for various populations and behaviors.
- This research pioneers the application of the ORBIT framework to Human Papillomavirus (HPV) vaccination interventions.
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