Application of artificial intelligence based on the fuzzy control algorithm in enterprise innovation

Artificial Intelligence (AI) has gained immense popularity in recent years as many enterprises have realized their potential to change the way of conducting business innovatively. The new concepts, items, or procedures are developed and implemented within a business or organization to enhance productivity, effectiveness, and competitiveness, and this is called Enterprise Innovation (EI). AI techniques are required to make decisions more effectively in challenging and dynamic situations, like EI, as result of competitive marketplace. Hence, an intelligent, innovative strategy with Q-learning and Takagi Sugeno Fuzzy Control (Q-TSFC) algorithm has been proposed as it combines adaptive learning and Fuzzy Logic (FL) that humans understand to improve decision-making in enterprise innovation. Q-learning seeks to maximize the enterprise's profit by utilizing the newly acquired knowledge, exploring activities, and adaptive learning based on the optimal ε greedy policy that results with rewards and the experiences. To develop a framework for making decisions and connections between input from the learned Q values and output decisions using enterprise expertise and linguistic conventions. The objective is to handle language uncertainty and imprecision in market trend. So, it leads to right decisions even without accurate numerical facts. The proposed approach is validated by evaluating metrics like cost savings, customer satisfaction, and innovation performance efficiency in the competitive edge in the market. With this proposed Q-TSFC algorithm, the obtained results are 96.5% customer satisfaction ratio, 96% enterprise performance efficiency, cost savings of about 48% profitable value, and the coefficient of determination R² is 0.83, respectively.