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  6. Healthcare Provider Communication And Data-informed Message Strategies For Encouraging Older Adults To Stay Up To Date On Covid-19 Vaccination

Healthcare provider Communication and Data-Informed Message Strategies for Encouraging Older Adults to Stay up to Date on COVID-19 Vaccination

Dan Totzkay1, Julia Daisy Fraustino1, Lisa M Costello1

  • 1West Virginia University, Morgantown, WV, USA.

Journal of Applied Gerontology : the Official Journal of the Southern Gerontological Society
|March 28, 2024

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View abstract on PubMed

Summary
This summary is machine-generated.

Older adults, at high risk for severe COVID-19, show vaccine hesitancy. Effective patient-provider communication significantly influences COVID-19 vaccination behaviors and intentions, especially for updated boosters.

Area of Science:

  • Public Health
  • Health Communication
  • Vaccinology

Background:

  • Older adults face elevated risks for severe COVID-19 outcomes.
  • Vaccine hesitancy remains a significant challenge in this demographic.
  • Health communication models guide strategies to address vaccine hesitancy.

Purpose of the Study:

  • To investigate attitudes, intentions, and behaviors related to COVID-19 vaccination among older adults in West Virginia.
  • To identify key predictors of COVID-19 vaccination and booster uptake.
  • To explore the role of patient-provider communication in vaccination decisions.

Main Methods:

  • Online surveys administered in Winter 2021 and Fall 2022 to adults aged 50+ in West Virginia (N=520).
  • Utilized health communication models (Reasoned Action Approach, Extended Parallel Process Model).
Keywords:
COVID-19health communicationolder adultsrisk communication

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  • Assessed attitudes, perceived norms, efficacy beliefs, and communication experiences.
  • Main Results:

    • Vaccine usefulness/safety, perceived effectiveness, and subjective norms predicted vaccination behavior.
    • Perceived severity, efficacy, and usefulness/safety predicted intention for the updated Omicron (bivalent) booster.
    • Patient-provider communication was a strong predictor of behavioral outcomes.

    Conclusions:

    • Effective healthcare provider communication is crucial for improving COVID-19 vaccination rates in older adults.
    • Public health messages should emphasize vaccine safety, effectiveness, and address perceived severity and efficacy.
    • Targeted communication strategies are needed to overcome vaccine hesitancy in rural and Appalachian populations.
    vaccine hesitancy