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Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Nikki Leeuwis1,2, Tom van Bommel2, Manos Tsakiris3,4

  • 1Department of Cognitive Science and Artificial Intelligence, Tilburg School of Humanities and Digital Sciences, Tilburg University, Tilburg, Netherlands.

Frontiers in Psychology
|March 29, 2024
PubMed
Abstract

Keywords:
affective imagesattitude changeevaluative conditioningimplicit associationssustainability

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