Correlation research on visual behavior and cognition of impression against localized church facades in China

Churches in China are material witnesses of cultural dissemination, and their architectural forms are in the process of localization. In order to determine the optimal degree of localization of church facades as well as to study the correlation between visual behavior and subjective cognition, five church facades with different degrees of localization were selected in present study, and the questionnaire survey as well as eye-tracking technology were used to collect data from two aspects: subjective cognition (the impression and acceptance levels) and objective eye movement (the first fixation duration, total fixation duration, fixation count, and visit count). The results showed the differences in public perceptions of church facades, and the impression of participants was continuously enhanced with the increasing of localization degree of church facade, while the acceptance level showed a U-shaped change. What's more, the correlation between the impression level and the first fixation duration was found to be 0.910, the Pearson coefficient between the acceptance level and the total fixation duration was found to be 0.928, indicating that eye-tracking indicators could accurately reflect the subjective cognition of the public. Performed analyses demonstrated that eye-tracking technology would provides an important technical mean for the design, conservation, and renewal of building facades.